Top
Hunter Killer The stranger Overlord Fantastic creatures: Crimes of the Green de Valde Ralph vs. the Internet Upgrade Widows Robin Hood: The Beginning Conductor All or nothing
Film news Home » Advertising

Advertising

Advertising on film.ru

Hundreds of editorial materials and news every month.
6 million readers per month.

Auditor indicators

Media advertising formats:

Display Media Formats

Display Media Formats

Branding the desktop version of the site

The biggest and most noticeable advertising banner. If your task is to inform a wide audience about the launch of a new product, we recommend using branding.
Average daily audience desktop version 100 000 unique visitors, 200 000 page views.

The cost of placing the branding desktop version of 40 thousand rubles per day.

Banner-banners under the site menu, its size is 100% x200

This banner can only be placed on the desktop.
Overnight it will be seen 200 thousand times, about 100 thousand people.

The cost of placing the banner 100% x200 from 20 thousand rubles per day.

Banner 240x400 in the first screen of the site

The cost of placement from 10 thousand rubles per day.

Banner 240x400 in the second or third screen of the site

The cost of placement from 5 thousand rubles per day.

The branding analogue for the mobile version is the 100% x180 banner in the site header

The branding analogue for the mobile version is the 100% x180 banner in the site header

The analogy of branding for the mobile version is the banner 100% x200 in the site header.

With an integrated placement with the branding of the main site, you will reach 100% of the audience.
The average daily audience of the mobile version of 90 000 unique visitors, from 180 000 page views.

The cost of placing the banner 100% x200 on the mobile version of 40 thousand rubles per day.

I'm getting an advertisement on film.ru

We can talk about your product only if it does not contradict the editorial rules and laws of the Russian Federation.

I'm getting an advertisement on film.ru

I'm getting an advertisement on film.ru

Formats of native materials:

Partner materials and product reviews of the partner.

We will talk about the benefits of your product in plain language.

Top

The writing and publication of this article in the top is carried out by the editorship of Film.ru.
Article size: from 6 000 to 10 000 characters (1 000 words).
Illustrations: one illustration for each item + one for the cover of the article.
Number of references to the client: one mention of the client with the link.

Announcement:
- Through banner 240х80 on the internal pages of the site 300 000 impressions. Providing creative on the client side;
- in social. networks with coverage in vk.com 48 000, in fb.com 11 000 (coverage of the record vk.com 2 000, 1 000 in fb.com);
- additional announcement in the community vk.com with coverage of 420 000 (+ 8 000 rub.);
- in the main slider of the site with fixing for the day in the first place.
The minimum amount of perusal of the article on the results of the announcement: 6 000.
examples: https://www.film.ru/articles/vecher-nostalgii

"Review or announcement of an event"

The publication of this article is carried out by Film.ru.
The review itself is written on the client side with a link to the client's site.
Article size: from 2 500 to 5 000 characters (up to 700 words).
Illustrations: 5 photo (including the one used on the cover).
Size of illustration: up to 500 kb.
Number of references to the client: one mention of the client with a link in the water text of the article, as well as a link under the article.

Announcement:
- in social. networks with coverage in vk.com 48 000, in fb.com 11 000 (coverage of the record vk.com 2 000, 1 000 in fb.com);
- additional announcement in the community vk.com with coverage of 420 000 (possible only for movie events + 8 000 rub.);
- in the main slider of the site with fixing for the day in the first place.
The minimum number of readings based on the results of the announcement: 10 000.
examples: https://www.film.ru/articles/yarkie-novacii-asus-zenfone

"Writing a feature article"

(movie-related articles or movie reviews / game tests / comparative tests) and publication, edited by Film.ru.
Article size: up to 1 300 words.
Illustrations: 5 photo (including the one used on the cover).
Photo size up to 500 kb.
Number of references to the client: one mention of the client with a link in the water text of the article, one mention of the client with a link in the body of the material, as well as a link under the article.

Announcement:
- branding of the page with the material with reference to the client's site;
- banner 955х100 under the site menu in the first screen 300 000 impressions;
- in social. networks with coverage in vk.com 48 000, in fb.com 11 000 (coverage of the record vk.com 2 000, 1 000 in fb.com);
- additional announcement in the community vk.com with coverage of 420 000 (only possible for movie events + 8 000 rub.);
- a banner in 100% 180 (second screen) in the mobile version of the site 250 000 impressions. Providing 3-x announcements on the client side;
- in the main slider of the site with fixing for the day in the first place.
The minimum number of readings following the announcement of 15 000.
examples: https://www.film.ru/quiz/mission-impossible

Closed premieres and pre-premiere film screenings.

We can organize an event with a premiere or premiere screening of the film. We will agree with the site, the distributor and prepare the program. At your request, we can invite star guests to your event.

The cost of organizing the event is calculated on request and after clarifying all the details.

Price for advertising:

Dynamics (web)


FormatPlacementCPMNumber of impressions per week
Banner 240x400 (the first screen)All pages500 p.1 500 000
Banner 240x400 (second screen)All pages400 p.1 500 000
Banner 955х100All pages500 p.1 500 000
BrandingAll pages800 p.1 500 000
Upper banner 100% x200All pages700 p.1 500 000
Pre-roll (desktop + mob)All pages600 p.250 000
InRead (desktop + mob)All pages600 p.550 000


Dynamics (mob)


FormatPlacementCPMNumber of impressions per week
Branding mobileAll pages600 p.1 500 000
Fullscreen (mob), F = 1 per dayAll pages900 p.500 000
Banner 100% x180All pages550 p.1 500 000

PR services


FormatDescriptioncost ofNumber of ad impressionsNumber of readings
Article "TOP"Writing and publishing (article "top") + Banner 240x80 (through through internal pages) + announcement in the first place in the slider on the main page (day) + announcement in social networks63 500 p.300 0006 000
Article "Review / announcement of the event"Publication (review or test) + Banner 240x400 (through all pages) + announcement in the first place in the slider on the main page (day) + announcement in social networks112 000 p.400 00010 000
Article "Thematic" (cinema)Writing and publishing articles + Branding articles + Banner 955x100 (through all pages) + Banner 100% x180 (second screen in the mobile version) + announcement in the first place in the slider on the main page (day) + announcement in social networks160 000 p.550 00015 000

Markups for targeting (to base cost)


Extra charges%
Russia / Target by city0%/20%
Videobanner with streaming video up to 1 MB30%
Frequency of impressions for a unique user0%

Notes


The minimum purchase volume is 200 000 impressions
The indicated prices do not include VAT 18%

Sales department


Email
advert@film.ru


Phone / fax
+7 (495) 229-62-00

Director of Advertising and Special Projects


Sergey Tsapin
sts@film.ru

Advertising on the website


For advertising, please contact the media agency BESTSELLER
Address: 105082, Moscow, Spartakovsky pereulok, 2с1 (BC "Loft Platform")
Phone: + 7 (495) 269-01-17
E-mail: info@bseller.ru
Do you like the material?

Maybe you will be interested?


Subscribe to us and be always up to date!

I do not want to see this anymore